It all began from nothing — one stall at the market
- It all began from nothing — one stall at the market
- Years later a second stall opened, not far away
- Petak opened — the first large showroom
- The wholesale department started up
- Electrica on Gnuni opened, and the service centre took shape
- The administration took shape
- The Arinj branch opened
- The first main warehouse appeared
- The wholesale department grew
- The cable and installation supplies shop opened
- Rebranding · the navy and the jellyfish
- The Zeytun branch opened
- Production expanded
About us
Electrica Group is an Armenian lighting and electrical-installation company with its own production, six showrooms and nearly 170 employees.
- In the trade since
- 2009
- Employees
- ~170
- Showrooms in Yerevan and Kotayk
- 6
- Products
- 10 000+
What sets us apart
Four things our work rests on.
Our own production
Plastic, aluminium and metal products come out of our own workshops in Parakar, from the mould to the packed item. That is the difference: when you are the manufacturer, you do not depend on someone else's lead times, prices or stock. And that steadiness reaches the customer, as a predictable deadline, steady quality and a steady price.
In stock
We deliberately hold deep stock: thousands of items, in project quantities. That is why most of a large order ships straight away, with no "wait a few months until it arrives". To us the warehouse is not a cost line but the way we keep our word.
Adapted to the project
At the customer's request we powder-coat and modify products for projects of any complexity. A non-standard task is not a reason for us to say no.
With you from the wiring to the light
In our showrooms experienced consultants calculate the lighting and support the project, while the service centre handles warranty service and repairs, including out of warranty.
Working at Electrica Group
The team keeps growing — from sales and the warehouse to production and the service centre. If you would like to work with us, the open positions and the form for a CV are on one page.
Brand symbol
Why a jellyfish
The jellyfish is the key motif of our brand — the brand book cover, the packaging design, the outdoor advertising. It was never chosen as decoration.
- It makes its own light
- Some species of jellyfish do not receive light from anywhere: they produce it themselves. For a company that has worked in lighting since 2009 and now makes its own, nature offers no closer comparison.
- It lasts
- Jellyfish appeared in the ocean hundreds of millions of years before the dinosaurs, and a few species scientists simply consider immortal. Our slogan, FOR LONG LIFE, is about exactly that. To our staff we are an employer trusted for many years; to our partners, a flexible supplier whose relationships are measured in years. And our products last: up to a 5-year warranty, and when it ends we are still ready to repair a product and extend its life.
- It moves without effort
- A jellyfish moves forward smoothly and in silence. That is how the electrics in a building should work: neither seen nor heard, simply there.